Rewards for Loyal Customers: Should You Offer Discounts?

Do you want to reward your loyal customers and encourage them to make more purchases? Offering discounts through a loyalty program is a great way to gather important information about your customers and incentivize them to buy from your company again. Discounts can be a powerful tool to increase your topicality and frequency scores, and move them up and to the right in the grid. If you have a customer who has been consistently supporting your business, you may want to consider offering them a discount as a sign of appreciation. This could be especially beneficial if you know that the customer could make important purchases in the future.

However, when your margins are tight, offering discounts may not be the best option for your business. Instead, you could consider offering discounts to new customers after their first purchase. This could be very profitable for your business.